In Reykjavik, in a very attractive sportswear store.
‘I’m looking for a typical Icelandic sweater.’
‘I’m sorry, but we are a Swedish brand’ has been the cold answer. And that was all.
The title of this scene? How to lose the chance to present your brand to a customer who doesn’t know it.
Selling is the art to recognize opportunities when they are in front of you.
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