In Reykjavik, in a very attractive  sportswear store.

‘I’m looking for a typical Icelandic sweater.’

‘I’m sorry, but we are a Swedish brand’  has been the cold answer. And that was all.

The title of this scene? How to lose the chance to present your brand  to a customer who doesn’t  know it.

Selling is  the art to recognize opportunities when they are in front of you.