RETAIL TRAINING
Retail training increases your Customer VALUE by increasing the Customer perception of the VALUE of their buying experience.
The Customer’s incentive to make a choice comes from the company marketing process but reaches its completion or destruction in the retail store.
Salespeople can transform it achieving the highest value possible, reduce it or even… thwart it.
The last act of the VALUE CHALLENGE is played out IN YOUR STORES.
To win it, it is a safe bet to train your Sales Force and your Store Managers to use selling techniques to provide the Customer with the best experience ever. And… Italians do it better 🙂
How? To know more about it
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follow How to sell in a store blog
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read our book How to sell in a store. Buy or borrow the English version of the book on Amazon.com and the Italian version on FrancoAngeli website
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Contact me, Adriana Galgano