Retail training increases your Customer VALUE by increasing the Customer perception of the VALUE of their buying experience.

The Customer’s incentive to make a choice comes from the company marketing process but reaches its completion or destruction in the retail store. 

Salespeople  can transform it achieving the highest value possible, reduce it or even… thwart it. 



The last act of the VALUE CHALLENGE is played out IN YOUR STORES.

To win it, it is a safe bet to train your Sales Force  and your Store Managers to use selling techniques to provide the Customer with the best experience ever.  And… Italians do it better 🙂

How?  To know more about it