‘I’m sorry but it was a key-piece of last season collection and it’s run out’. Is there anything more useless than this sentence in selling clothes?
Let’s go through an example.
‘Can I help you?’
‘I’d like to try that beautiful evening dress in that poster’ – answered the customer, pointing at the biggest poster in the shop.
‘I’m sorry but it was a key-piece of last season collection and it’s run out’.
Why having an old poster in the shop? And why not proposing to the customer to have a look at the new collection?
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