The book: How to sell in a store. Clothing and Footwear
Keeping existing customers, building a positive customer experience and increasing sales are the objective of every store.
There are various strategies to achieve these goals, but one of the surest and the most profitable is knowing how interact with your customers and how to motivate them to purchase without giving them the unpleasant impression of being pushy.
This book is an excellent support which will help you to achieve these aims. It illustrates clearly how to develop persuasive and selling skills in retail sales.
The contents are based on the very successful training program delivered to some of the most important clothing companies by Vittorio Galgano. This book is very practical and concrete. It contains powerful suggestions which are easy to apply.
It demonstrates easily and pleasantly how to:
Welcome customers into a store and manage various sales situations
Evaluate customers, after acquiring useful information from their look and style
Interpret dynamic and static body language
Listen and talk in a psychologically correct way
Plan the sale and present the items
Lead the customer to the purchasing decision
Cross sell and up sell
Say goodbye enhancing the best impression
Manage returns and complaints
Improve your customer service
Have an effective shop windows and improve the fitting room
Work to improve your customers’ experience
This book also offers you the chance to evaluate your own product knowledge.