How to sell in a storeThe book: How to sell in a store. Clothing and Footwear

Keeping existing customers, building a positive customer experience and increasing sales are the objective of every store.

There are various strategies to achieve these goals, but one of the surest and the most profitable is knowing how interact with your customers and how to motivate them to purchase without giving them the unpleasant impression of being pushy.

This book is an excellent support which will help you to achieve these aims. It illustrates clearly how to develop persuasive and selling skills in retail store.

Vittorio Galgano, author of the book How to sell in a store

Vittorio Galgano, author of the book How to sell in a store

The contents are based on the very successful  training program delivered to some of the most important clothing companies by Vittorio Galgano. This  book is very practical and concrete. It contains powerful suggestions which are easy  to apply.

It demonstrates easily and pleasantly how to:
Welcome customers into a store and manage various sales situations
Evaluate customers, after acquiring useful information from their look and style
Interpret dynamic and static body language
Listen and talk in a psychologically correct way
Plan the sale and present the items

HowtosellinastoreClothingFootwearHandle objections
Lead the customer to the purchasing decision
Cross sell and up sell
Say goodbye enhancing the best impression
Manage returns and complaints
Improve your customer service
Have an effective shop windows and improve the fitting room
Work to improve your customers’ experience



This  book also offers you  the chance to evaluate your own product knowledge.

Reading it  provides a real opportunity to improve communication with customers, to diffuse the best store image, to increase sales and to build customer loyalty.

Read it it now! Click here to buy or borrow the  English version of How to sell in a store. Clothing and footwear  on and/or the Italian version is on FrancoAngeli website. 

Do it now to make your sales grow!