Vittorio Galgano, author of the book How to sell in a store
The contents are based on the very successful training program delivered to some of the most important clothing companies by Vittorio Galgano. This book is very practical and concrete. It contains powerful suggestions which are easy to apply.
It demonstrates easily and pleasantly how to:
Welcome customers into a store and manage various sales situations
Evaluate customers, after acquiring useful information from their look and style
Interpret dynamic and static body language
Listen and talk in a psychologically correct way
Plan the sale and present the items