Competition in the retail industry is fiercer than ever. Consumers have, indeed, many offers and their growing competence, thanks mainly to internet information, makes them more and more demanding.

In this situation, how to transform a store into a success?

There are many strategies, but none of them really maximizes its potential if you don’t train your salespeople to play their role professionally. They should have the motivation, knowledge and capability to interact with customers and to create a positive experience for them, worthy to be remembered. In fact, with Customer Experience we mean how customer feel after interacting with the store. The research confirms that customer experience has a decisive influence on the intention of returning and buying in a store. It shows also that 60% of customers are willing to pay more for a better experience.